![]() ![]() It’s at the core of creating a long-lasting and loyal relationship between a brand and a consumer. It also applies to any of the products you purchase these days. Looking at the bigger picture, this also goes to show what a long-lasting impact a good, quality product can have. I’m referring to what the most effective advertising methods are, the radio promotion timing for a single, the overall marketing strategy for an album, how a band was branded, etc. On a personal note, I believe “Hysteria” sparked my interest in the music business and marketing, and getting a core understanding of what helps drive a successful product (besides actual sales, of course). I also found it entertaining and intriguing to watch “Hysteria” battle it out with other chart-toppers during that period, like Guns N’ Roses’ mighty “Appetite for Destruction,” Van Halen’s “OU812,” George Michael’s “Faith” and so on. That’s how special “Hysteria” was…and continues to be over 30 years later. My local radio station actually started playing “Excitable” and “Love and Affection” - 2+ years into the album’s release…and after seven singles! Some bands don’t even have that many hit singles over the course of their career, let alone on only one album! MUST READ Three's Company Episodes Ranked & Reviewed! Hit single after hit single soon followed: “Animal,” then “Hysteria,” then “Pour Some Sugar On Me” (which took the album’s sales into the stratosphere), and then “Love Bites” (the band’s first number-one single).Īnd it still wasn’t done! “Armageddon It” was up next, then “Rocket.” The first single “Women” was merely a taste of things to come. “Hysteria” had such a phenomenal run that lasted years after its release, which is also a testament to the multitude of classic songs the album included. I actually subscribed to Billboard Magazine in high school just so I could study and analyze the weekly charts! Here’s the music video, right at the part of the chorus I’m referring to, so you can judge for yourself:Īnd who can forget this epic album’s iconic album cover? Did anyone else ever notice a full moon sometimes looks like it contains a portion of the “Hysteria” album’s face within it?įor some reason or another, I was also transfixed on record sales and the chart movement of the album’s singles back in the day. ![]() (Read an in-depth look at Mutt Lange’s incredible body of work here.) I swear once you hear it registering in a higher octave, you’ll never hear it the same way again.Ĭredit goes to producer Mutt Lange and his multi-layered production techniques (as well as all his backing vocal contributions) for that. I now hear the line “Do you believe it?” one octave HIGHER than the preceding line “Oh, can you feel it?” ![]() Please allow me to geek out for a moment: During the chorus of the song “Hysteria,” my ears always heard the backing vocals sing the line “Do you believe it?” in the SAME octave as the previous line “Oh, can you feel it?” (I’m a huge fan of producer “Mutt” Lange.) How impressive? I swear I still discover new things in songs when I listen to them – and that’s after three decades of heavy rotation! Leppard Layering The album’s technological wizardry also remains impressive. (Remember actually going to a record store to buy an album or cassette?) The moment those instantly recognizable opening chords begin, it’s like you’re immediately taken back to the time when this record was one of the must-own new albums of the late ’80s. Not only do I appreciate all the infectious melodies all the songs “Hysteria” offers, I’ve noticed many fans over the years - myself included - have a soft spot for the title track. To each their own, but “Hysteria” remains the favorite to this nostalgic mind. I know some fans might prefer any one of the band’s “harder” albums prior to “Hysteria,” and some who might even favor when they changed direction like on their album “ Slang.” I’m a big fan of the band and appreciate all their music – from their first EP to their latest self-titled album…but “Hysteria” always takes me back to a very special place. It’s hard to believe it’s been over THIRTY YEARS since Def Leppard’s groundbreaking album “Hysteria” was released. ![]()
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